In this project, I worked closely with the social media manger of the uni Posca Instagram account to introduce a new design direction to their social platform. The series showcased a variety of post formats including promoting products and their features, artist testimonials, and interactive content to resonate with the target audience. The project aimed to honor the already existing identity that was made up by color schemes, imagery, typefaces, and visual aesthetics while still introducing something fresh and engaging to their feed.